Simple Small Business Advertising Method That Works


The Evolution Of Small Business Advertising

Small business advertising has changed dramatically in the past five years due to a number of factors. The first being the changes in technology allowing small businesses to target there market more effectively and the second being the downturn in the economy. Technology has actually been a double edge sword in the marketing world. On one hand, DVR’s and TIVO’s give the consumer the power to filter out a for air commercials, on the other hand, if you are running commercials utilizing Google TV to run your spot can become more cost effective and have a lot larger grab. Here are some tips on how you as a business owner can save more money and be more effective with your small business advertising strategy.

We would like to help you with your local marketing strategy. Contact us by clicking here or by calling us at 208.572.0493 to get started today. Ask us how you can get over one hundred dollars in Google Adwords credits for free. We are here to help you with your small business advertising.


Small Business Advertising With Social Networking Sites

Many studies have been performed one of which by Merchant Circle with the goal of determining what is working the best for other small businesses and time after time social networks have been named the most effective.

Small Business Advertising

At the time of this writing Facebook continues to be the most popular with Linkedin and Twitter not far behind.

Small Business Advertising

Facebook Is Preferred For Small Business Advertising

Facebook can be little confusing at first but like any learning curve, the more you press through the more you learn what to do. There are at least four areas that business owners can get very cheap small business advertising with facebook. Creating a profile, creating a like or fan page, creating a places page and utilizing the facebook market place. Once a places or fan page has been created business owners can utilize facebooks vast database to target specific users based on demographic data that is entered at the time an ad is set up. The more effective ways to utilize facebook to market your product or service is to keep people on facebook with your fan page and promote your product or service from within the site. A good way to start your small business advertising with facebook is to offer something of value like a video or free report in turn for others clicking the like button your page. This is a cheap way to build your list similar to building an email list. Once you have a following sending out updates on discounted services or new products you are carrying becomes very effective. Facebook places can be used for small business advertising similar to google places being that it is a geographically targeted listing on facebook.

Local listing sites for small business advertising

The top local listing sites Google places, Yahoo local and Bing local are great cheap ways for small business advertising. As mentioned in the previous paragraph, facebook places is becoming extremely valuable for small businesses as well. Taking ownership and optimizing your local listing does a couple different things to increase your exposure and enhance your small business advertising strategy. First off, for local brick and mortar businesses that don’t have a web presence or a website the places pages can be a inexpensive way to not only get exposure but also get listed on the search engine maps. For businesses that do have websites and are working at SEO to get them listed on the top of a search result, having your local listing optimized will help with your SEO strategy as well. Taking ownership and optimizing your business local listing will also allow your business to be found on mobile devices. Getting your business listed on mobile devises is the next critical task for your small business advertising.

Taking advantage of these cheap and effective resources can decrease your marketing budget sometimes by 50 percent or more, while being more effective in helping you attract more customers as well as staying in contact with your current customers. The next thing you should do is take action with these resources and implement your local marketing strategy, if you need any help let us know we would love to help you with your small business advertising.

We would like to help you with your local marketing strategy. Contact us by clicking here or by calling us at 208.572.0493 to get started today. Ask us how you can get over one hundred dollars in Google Adwords credits for free. We are here to help you with your small business advertising.

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